Blog
Dive into our full archive of blog articles covering topics from content strategy to AI, email marketing, blogging, podcasting, video creation, and more.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
You're probably not ready to DIY content with AI
AI is tricking you into thinking it's easy to create great content. But the truth is you're probably not ready to DIY with AI.
Skate to where the puck is going [7 trends I'm seeing and moves I'm making to celebrate 7 years of Talemaker]
Talemaker just turned seven. Here are seven trends we're seeing and moves we're making to intercept that proverbial puck in year eight.
Email on autopilot: 4 easy automations for reviews and retention [with templates]
While most coworking operators focus primarily on marketing-focused email campaigns (after all, these are incredibly powerful), non-marketing emails are equally valuable. Here are four automated emails you should be sending, along with templates to help you get started).
Email distribution: the key to supercharging content performance
If you're creating content to promote your coworking space, you need to use email to supercharge its performance. This article explains why email distribution is vital plus how you can extend the reach of your marketing efforts.
Suppressions in email marketing: avoiding overload and conflicting emails
Sometimes, it’s just as important to know who not to send an email to as it is to know who to send it to. In this article, we dive into the world of suppressions in email marketing.
How to segment your email list to create better ROI
So, you’ve built an email list—fantastic! But if you’re sending the same email to every person on that list, you’re missing out on the real magic of email marketing: segmentation.
How to create coworking email content that drives higher click-through rates
Whether you're a coworking operator looking for new members, a landlord seeking management agreements, or a service provider offering tools to the flexible office industry, there are essential considerations for your email content that will increase your click-through rates (CTR).
Scanning patters in blogs and emails: what they are and why they matter
"People don't read content. They scan it." Here's an overview of common scanning patterns and how you can leverage them to create more impactful content.
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14 ways to get better click-through rates in your emails
In this article, we'll discuss 14 simple things coworking space operators can do to boost their CTRs and help their email marketing generate the ROI they want.
10 coworking-specific ways to build your email list
Looking to build up your email list? Good call. Here are 10 ways to do it as a flexible office space professional.
8 ChatGPT hacks to boost your content marketing efforts
AI tools like ChatGTP can be incredibly helpful in augmenting and enhancing your creativity, strategic thinking, and execution.
Our secret sauce for member spotlights
Learn to create engaging, effective member spotlights for your coworking space with a personalized approach and a systemized process.
The 4Es framework: crafting great content for coworking spaces
There are a ton of options when it comes to the types of content you can create for your coworking space. But no matter which ones you choose to use, the best content is rooted in the 4Es.
6 lessons from 6 years in business
Talemaker has been in the coworking world for six years. Here are six lessons I've learned along the way.
2 more simple but powerful email automations
Automated email sequences can help save time for you or your community manager while providing your coworking space with marketing- and member experience-focused benefits.
8 ways to use your member data for marketing
Consumer data is a precious tool. And it‘s my theory that Elon Musk’s purchase of Twitter is a great example of why. In this article, I explain my thoughts and share 8 ways to use your member data to improve your marketing for your coworking space.
6 essential ways to distribute your content
Instead of publishing a blog post on your coworking space’s website and then waiting—hoping—for it to get viewed, you need to take matters into your own hands and distribute it far and wide.
Are you ghosting your prospective members?
Getting new leads isn’t easy. So, don’t just forget about them if they don’t become members right away.
Are your calls-to-action unrealistic?
When it comes to content marketing, you need to make the jump from interest to action as manageable as possible for your prospective members. And your calls-to-action need to be planned accordingly.
One of these things is not like the others [and that's its greatest asset]
If your flexible office space brand is a little outside the box, don't shy away from talking about it. On the contrary, lean into it. It's one of your biggest assets from a content marketing perspective.
What SEO metrics really mean for coworking spaces
SEO is a powerful tool for coworking spaces, but it's important that you don't take its metrics at face value.
The future of content marketing in the AI era
Will ChatGPT and the rise of AI copywriting make content marketers obsolete? No. But it does present us with an incredibly exciting challenge—and an amazing incentive to take our craft to the next level.
A quick way to tell if people like your content
Content marketing is a long game. But you can still get a quick read on whether people are enjoying the content you're creating and use that insight to make tweaks and improvements.
Case study: content success for a single-location coworking space
Check out some of the outstanding results we achieved for our single-location coworking space client, The Post Workspaces, in 2022.