Does your website pass the five-second test?
When someone lands on your website, you’ve got around five seconds to give them a reason to pay attention. And that’s where the five-second test comes into play.
Take a look at your website and ask yourself how long it will take your visit to figure out:
- What you offer
- Whether or not it’s for them
- How it benefits them
You should be able to articulate all of this information through:
- A one-sentence tagline
- A short, descriptive paragraph
You can do this by:
- Writing in a “you-focused” way (i.e. using the word “you” rather than ambiguous terms like “they” as a means to make the reader feel like you’re talking directly to them)
- Using ultra-specific verbiage (i.e. “flexible, cost-effective private offices, dedicated desks, coworking, and meeting rooms for creative solopreneurs” rather than “coworking for businesses of all sizes”)
- Tying your services to benefits (i.e. “purpose-built spaces designed to support your productivity, foster a professional community, and help you streamline your workday”)
You’ll have to tailor this based on the specifics of your space, and it’ll probably take you a ton of iterations to get right.
In fact, this is one of the most challenging and time-consuming pieces of every website I write for my clients.
But if your website passes the five-second test, you’re already two steps ahead of a lot of the coworking space websites out there.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
