Whether you own a single-location space, operate multiple locations, or want to sell your managed model to brokers and building owners, one thing’s for sure: you need to write down your thoughts and ideas.Why?Clarity comes from articulation. So, to really dial in on the value you offer and to whom, you need to articulate your philosophy, your beliefs, your thoughts, and your ideas.As much as talking about it helps, writing it all down and going through the process of iteration has been shown to help clarify your thoughts.This can include:

• What makes your space and model unique
• Why flexibility is the future of the office industry
• Your philosophy for how you operate your space and why
• How your members will benefit from working at your space

And, best of all, articulating these ideas gives you a wealth of resources you can proactively share to educate your target audience on your value proposition and to position yourself as a credible expert.