The social breakup: how audiences turf brands
What happens when you spend too long putting out content that your audience doesn’t enjoy?You find yourself in the midst of a social breakup:
- Unsubscribes on your email list
- Un-follows on social media
- Giving up on reading your blog
- Foregoing their interest in your business
When a consumer is no longer happy in their relationship with a brand, they’ll either disconnect decisively or ignore them completely hoping they get the message.Just like personal relationships, this can either happen immediately because of one big thing or over the course of time because of a series of small let-downs.And, just like personal relationships, the ones you have with your prospective and existing members take proactive effort to maintain.So, invest in going above and beyond to bring as much value as possible to that relationship.
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Attract, retain, activate: the coworking content marketing flywheel
This guide breaks down the complete Content Marketing Flywheel: how to attract members, keep them engaged, and turn them into brand ambassadors who help you grow.
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