The social breakup: how audiences turf brands

What happens when you spend too long putting out content that your audience doesn’t enjoy?You find yourself in the midst of a social breakup:

  • Unsubscribes on your email list
  • Un-follows on social media
  • Giving up on reading your blog
  • Foregoing their interest in your business

When a consumer is no longer happy in their relationship with a brand, they’ll either disconnect decisively or ignore them completely hoping they get the message.Just like personal relationships, this can either happen immediately because of one big thing or over the course of time because of a series of small let-downs.And, just like personal relationships, the ones you have with your prospective and existing members take proactive effort to maintain.So, invest in going above and beyond to bring as much value as possible to that relationship.

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