The social breakup: how audiences turf brands

What happens when you spend too long putting out content that your audience doesn’t enjoy?You find yourself in the midst of a social breakup:

Unsubscribes on your email list
Un-follows on social media
Giving up on reading your blog
Foregoing their interest in your business

When a consumer is no longer happy in their relationship with a brand, they’ll either disconnect decisively or ignore them completely hoping they get the message.Just like personal relationships, this can either happen immediately because of one big thing or over the course of time because of a series of small let-downs.And, just like personal relationships, the ones you have with your prospective and existing members take proactive effort to maintain.So, invest in going above and beyond to bring as much value as possible to that relationship.

30+ content marketing tactics that drive ROI in coworking

In this article, I dive into 9 categories of content marketing and 30+ tactics that you can use to drive meaningful ROI for your coworking business.

Case study: content distribution for Lucid Private Offices

Here's how I helped Lucid Private Offices turn a series of raw member spotlight videos into polished multichannel content assets.

2026 Forecast: 7 Content Marketing Trends to Watch in the Coworking Industry

What's happening with content marketing in 2026, and how can you use it to generate real results for your coworking business? Here are my seven big predictions.