Numbers don't lie. Or do they?
You’ve heard the expression: numbers don’t lie.Or do they?While they might not lie, they can certainly mislead, in some cases.Take social media, for example. It’s easy to obsess over the number of followers you have. But if those followers don’t engage with your content, how much value do they really offer?Or, consider your email list. You might have 5,000 subscribers but if none of them open your emails, then who cares?Personally, my email list is modest: I have under 100 subscribers but on average, more than 50% of you open every email I send.So here’s my point: don’t just take numbers at face value. Examine what they mean. Because your goal shouldn’t be to get more subscribers or followers--it should be to build a community.And at the end of the day, a community of 100 engaged people is going to have bigger benefits for your business than a list of 1,000 disengaged ones.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
