Here’s how long you should spend promoting blog articles
I’ve got a question for you: how much time do you spend promoting each blog article you write?The reason I ask is that how you answer that question directly affects the results you’ll see from your posts.If you write an article, publish it on your website, and do nothing more with it, you’re cutting it short of its full potential.Believe it or not, I spend more time promoting my articles than I do writing them.Because with each article I write, my process is to…
- Publish it on my blog
- Distribute it to my email list (as you’re seeing now!)
- Create a condensed version to share on LinkedIn
- Distill the article to its key points and create graphics to use share on Instagram
It takes me between 30 and 45 minutes to promote each article I write, and there’s still more I could be doing.So, if you want to get more traffic and more eyeballs on your blog articles, don’t sell it short. Make sure you’re taking the time to promote it as widely as you can.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.