Your coworking space has the opportunity to be a publisher. And you should take it.Why?Because, by creating and publishing value-driven content, you can use the same strategies that media houses have been using to build their audiences for years.And in doing so, you can build your audience, too.What kinds of strategies do they use when creating content?Here are a few:

• Create content that fills a need or want, answers questions, addresses challenges, or helps people
• Be consistent in delivering quality content
• Be human by finding your voice and sharing it
• Have a point of view, whether it’s on
• Avoid sales speak and jargon
• Be “best-of-breed” by providing value where others aren’t

And remember…Bigger audience = more potential members.