Let's end the battle between sales and marketing
It’s time to put an end to the tug-of-war between marketing and sales.In the past, sales initiatives were viewed as the revenue driver, and marketing was viewed as the expense.But today, 70% of the buying process has been done before a prospect ever makes contact with a business. And this is in large part due to marketing efforts that build trust and nurture relationships up until that point.So, it stands to reason that marketing and sales shouldn’t be battling for table stakes. On the contrary, they need each other.Case in point?Many organizations are moving away from having individual leaders for their sales and marketing teams. Instead, they’re opting to have a Chief Revenue Officer—someone who’s accountable for overseeing both functions and ensuring they ultimately lead to the same desired outcome: making money.So, what does this mean for your coworking space?It means that it’s vital to have someone ready to take prospective members on a tour of your space and to help that person sign the lease agreement. But it’s equally important to proactively build trust and relationships with those prospective members over time in order to get them in the door.Remember, selling isn’t closing. Selling is opening.And that’s why marketing and sales are both equally important.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
