Did you know that, by the time a potential member walks into your space for a tour, they’ve already done around 70% of their buying process?That means they’ve already:

• Researched you
• Researched your competitors
• Looked for the answers to all of their questions
• Self-screened as a fit for your space

And if they can’t find what they’re looking for before they reach out to you, they’ll probably go elsewhere.That’s why self-serve information is such a critical sales tool for your space.You should give people every detail they might need to decide if your space is right for them via:

• Your website
• Your blog
• Your newsletter
• Your social media

It’s vital that you give people the ability to access the information they need for their buying process, when and how they wish to receive it. If they can’t find it, they’ll give up on you.