Jurassic Park and content creation
The other day, I watched Jurassic Park for the first time in years.I love that movie.And I love one line in particular:“Creation is an act of sheer will.”I know that, for me, this most certainly applies to creating content.Some days it’s easy, it’s efficient, it’s enjoyable.Other days, it’s anything but.Sometimes, creating content is an act of sheer will.So, if you ever feel that way, you’re not alone. But push yourself to get it done. Stay consistent. Because it’s harder to maintain momentum than to get it back again.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
