High control vs. low control platforms (2 of 3)
When it comes to picking a platform to get your coworking space seen and heard, there are two types that you can use.1) Low-control platforms Things like social media are “low-control” platforms.The benefit is that they give you easier access to audiences than “high-control” platforms. The challenge is that you don’t have control over what those platforms do with your audience.For example, social media platforms could change their algorithms at the drop of a hat, meaning one day you might have 100 people see and interact with your content and the next day it could only be a dozen.2) High-control platformsPlatforms like your website, blog, and email list are what’s known as “high-control” platforms.The challenge is that it takes a lot more time, effort, strategy, and dedication to build an audience on these channels.But the benefit is that they’re algorithm-proof, and the audience and contacts are all yours. Which one should you use?As a rule of thumb, use high-control platforms as your hub for all of your content. Then, use low-control platforms as a way to share that content and to catch passersby.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
