Why you need to build trust and relationships over time
For service-based businesses like coworking spaces, the goal and approach of your content marketing should be to show that you’re the best resource to solve your members’ challenges prior to them ever reaching out.You should aim to educate, entertain, and engage with your ideal members over time as a way to earn their trust, build a rapport, and eliminate hesitation from the sign-up process.This isn’t a fast process. But it is what’s going to eventually get them in the door for a tour.Remember, by the time you hear from a prospective member, they’re already 70% of the way through making a decision, meaning you’re probably one of a few options and they’re taking a tour to make their final decision.So, the more content you’ve got available that shows them what your space is all about, why it’s the right fit for them, and how it’ll meet their needs better than their other options, the more effective their research will be in selling them on your space.It’s a long game. But it will pay off.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
