When you’re writing something near and dear to your heart—like sharing your expertise with landlords and brokers, or explaining why coworking is the best option for solopreneurs, small businesses, and satellite teams—try this technique.Simply decide on a time period in which you’ll write, stream of consciousness, without stopping to worry about spelling, grammar, or structure.I recommend 20 minutes at a time.During this period, all you need to focus on is the idea, and getting it onto the page.It doesn’t need to be perfect. It doesn’t have to be in the right order. It just needs to be out of your brain and into written form.This will help you get to the core of what you’re talking about. And it’ll help you put more emotion and passion into every word.Then, you can polish it up later.