A simple technique for better writing
When you’re writing something near and dear to your heart—like sharing your expertise with landlords and brokers, or explaining why coworking is the best option for solopreneurs, small businesses, and satellite teams—try this technique.Simply decide on a time period in which you’ll write, stream of consciousness, without stopping to worry about spelling, grammar, or structure.I recommend 20 minutes at a time.During this period, all you need to focus on is the idea, and getting it onto the page.It doesn’t need to be perfect. It doesn’t have to be in the right order. It just needs to be out of your brain and into written form.This will help you get to the core of what you’re talking about. And it’ll help you put more emotion and passion into every word.Then, you can polish it up later.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
