There’s a common misconception that selling is closing.It isn’t.Selling is opening.Selling is building relationships. Educating your prospective members. Being helpful. Showing up often, being visible, and providing value without expecting anything directly in return. Getting members to sign an agreement is just the last step in the process.And that’s why content marketing is valuable.The content you produce is a vessel for:

• Building relationships
• Being helpful
• Being visible
• Educating your ideal member

Content marketing = opening = selling.And that math checks out.