SEO is incredibly valuable but, for the vast majority of coworking space operators, it's important to dive deeper into what your metrics really mean and expand your content offering 

That's because coworking spaces are a bit different than some other kinds of businesses.

Think of it this way: if you were running an international eCommerce site, having 5,000 visitors to a blog post about your products or your customers' interests would be huge.

Why?

Because, no matter where those 5,000 people were located, they could still be potential customers since they could purchase your products from anywhere in the world.

But coworking spaces are local and your customers likely live within a 20-minute drive of your space.

So, if you're a single-location coworking space owner or an operator that has multiple locations, whether in the same city on spread across a few states, those 5,000 readers might not hold the same value to you.

After all, if 4,997 of them live in another state or country from where you operate, the odds are low that they'll ever become members which means that traffic isn't necessarily indicative of membership-driving success.

That's why I recommend:
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• Putting a heavy focus on creating value-driven content that will resonate with your target demographic 
• Creating content with a local focus (like The Post's Best of Tucson series that garners 1,000+ local visitors on every edition)
• Spotlighting your members and tapping into local experts who will share your content with their local network
• Drilling down on where your traffic is actually coming from and gauging your SEO success on those specific details

But unless you're a national or international flexible office space operator, it's important to also:

A) Dive deeper into your metrics rather than taking them at face value
B) Make sure that you're also putting a heavy focus on value-driven content that connects with your true audience, not just writing articles hinged on keywords that will bring it high volumes of traffic

Don't just cater to the masses. Cater to the people who might actually become your members (or those who already are). 

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