Content success recipe: rhythm, discipline, consistency
When it comes to being successful with content creation, there’s a fundamental recipe you need to follow.Even before picking great topics and writing high-quality articles, emails, and social posts, there are three main ingredients you need because, without them, nothing else matters.Those ingredients?
- Rhythm: Decide the cadence with which you’re going to produce content, whether it’s monthly, bi-weekly, weekly, three times per week, or daily. Just make sure it’s realistic given your bandwidth.
- Discipline: Commit to sticking to your content creation rhythm, no matter what. Even if you need to write at 8:00 p.m. to stay on time, do it (although I’d recommend just carving time out in your calendar to do it).
- Consistency: Content success requires you to show up often and provide value over time. So, you need to be consistent in creating content and stick it out. Remember, content isn’t a campaign, it’s a commitment. And there are some serious pitfalls of being inconsistent.
When you mix these ingredients with specific, strategic topics and high-quality writing, you’re going to see results from your content marketing efforts.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
