Fundamentally, business relationships are an intentional exchange of value, and it’s no different with your members.They pay membership fees. You provide a functional workspace, top-tier amenities, and an immersive professional community.But why should your end of the transaction be limited to your space itself? Why not add additional value for your members by providing other resources they can benefit from?Think about:

• Blog articles that teach them something they can use, show them something new, or entertain them
• A newsletter jam-packed with so many incredible insights, articles, tools, thoughts, and tips that they can’t wait to open it and find out what they can learn
• Resources that help your members navigate your space or become more immersed in the neighborhood or city where your space resides

Don’t be afraid to think a little bit bigger when it comes to the traditional business transaction you take part in with your members.Because the more value you can offer them, the more likely they are to pick your space over your competitors—and to stay there once they’ve signed up.