I'm a content strategist and direct-response copywriter specializing in the coworking industry.
I use strategically crafted content to help bring prospective members into your sales funnel and nurture them through to sign-up. And I handle the whole job, from strategy to development and implementation.
To do this, I use a diverse arsenal of measurable tools, including:
- Brand positioning
- Web copy
- Automated email marketing campaigns
- Internal and external newsletters
- Online resources like blog posts, whitepapers, podcasts, eBooks, fact sheets, brochures, and FAQ documents
- Social media management
If you’re a coworking space owner and you’re not executing at least some sort of content strategy, you should be. And worse yet, if you’re a coworking space owner who’s considering hitting the killswitch on your content initiatives – or already have – you’re making a huge mistake. Why? Consider for a moment why your […]
Blogging can be finicky. You can write posts that are super successful and get tons of views. Or you can write posts that literally nobody reads and end up being a waste of time. The X factor? Your topic (yes, things like headline and SEO keywords play a huge part in a blog post’s success […]
If you’re like most people who don’t work in digital marketing, your understanding of SEO is most likely as follows: You probably know it’s important for driving leads to your website You’re also probably peripherally aware that SEO uses keywords in your online content to help search engines connect you to relevant searches Beyond that, […]
Whether you’re a coworking space getting ready to open its doors, a single location, or have multiple locations, one thing is for sure: having a blog is a must (check out But why? There are clearly defined reasons why blogging is impactful Blogging is so effective because you can use it to: Bring additional value […]
When you’re launching your coworking space (or trying to pack your existing one with new members), one thing is for sure: distinguishing and differentiating yourself from your competitors is critical. Because with ample options available, a prospective member’s decision to join your space versus another one will ultimately boil down to which is a better […]