I'm a content strategist and direct-response copywriter specializing in the coworking industry.
I use strategically crafted content to help bring prospective members into your sales funnel and nurture them through to sign-up. And I handle the whole job, from strategy to development and implementation.
To do this, I use a diverse arsenal of measurable tools, including:
- Brand positioning
- Web copy
- Automated email marketing campaigns
- Internal and external newsletters
- Online resources like blog posts, whitepapers, podcasts, eBooks, fact sheets, brochures, and FAQ documents
- Social media management
But enough about me. If you want, you can find more of that here. Or, click that yellow button down there to learn more about my services and how they’ll help you.
Why Coworking Spaces NEED a Content Strategy During COVID-19 [Plus Tips on How to Do It]
If you’re a coworking space owner and you’re not executing at least some sort of content strategy, you should be. And worse yet, if you’re a coworking space owner who’s considering hitting the killswitch on your content initiatives – or already have – you’re making a huge mistake. Why? Consider for a moment why your […]
How to Pick the Perfect Coworking Blog Topic in 4 Steps [Plus 3 Free Tools to Make it Easier]
Blogging can be finicky. You can write posts that are super successful and get tons of views. Or you can write posts that literally nobody reads and end up being a waste of time. The X factor? Your topic (yes, things like headline and SEO keywords play a huge part in a blog post’s success […]
5-Minute Crash Course on Basic DIY SEO [+ 5 tools to find keywords and 4 tips on how to use them]
If you’re like most people who don’t work in digital marketing, your understanding of SEO is most likely as follows: You probably know it’s important for driving leads to your website You’re also probably peripherally aware that SEO uses keywords in your online content to help search engines connect you to relevant searches Beyond that, […]
Creating a Clickworthy Coworking Blog: 9 Steps to Start and Run Yours
Whether you’re a coworking space getting ready to open its doors, a single location, or have multiple locations, one thing is for sure: having a blog is a must (check out But why? There are clearly defined reasons why blogging is impactful Blogging is so effective because you can use it to: Bring additional value […]
Case Study: Helping NOBO Workspaces Craft a Unique Identity with Strategic Brand Messaging
When you’re launching your coworking space (or trying to pack your existing one with new members), one thing is for sure: distinguishing and differentiating yourself from your competitors is critical. Because with ample options available, a prospective member’s decision to join your space versus another one will ultimately boil down to which is a better […]