I'm a content strategist and direct-response copywriter specializing in the coworking industry.
I use great writing to bring you leads and turn them into members. And I handle the whole job, from strategy to development and implementation.
To do this, I use a diverse arsenal of measurable tools, including:
- Brand positioning
- Web copy
- Automated email marketing campaigns
- Internal and external newsletters
- Online resources like blog posts, whitepapers, podcasts, eBooks, fact sheets, brochures, and FAQ documents
- Social media management
Can we speak honestly? OK, good. Way too many coworking spaces have lackluster website copy. I’m not pointing fingers, I’m just sharing an observation. And the reality is that great web copy is just as important as (if not more important than) great web design and programming. Its impact on user experience can’t be overstated. […]
In my daily work, I have the privilege of working with a number of incredible single-location coworking spaces. And one thing that always resonates with me is this: They LOVE the communities in which they operate, really and truly. And I love that. I love the idea of being hyperlocal. Taking a vested interest in […]
As a coworking space operator, the more value you can offer your members, the better. So, you should always be seeking new ways to do so. And, if you want my two cents for free, one incredible opportunity is to create great content for your members. How come? Because it affords you the luxury of […]
Earlier this week, I wrote a blog post about why sharing your existing members’ stories can help bring you new members. I’d said how every coworking space has walls, desks, and amenities, but what really makes yours stand out is your members and the community you build within those walls. This also got me thinking […]
Before I say this next sentence, let me just preface by saying that I mean no disrespect to anyone. With that covered off, here’s what I was going to say: Beyond a certain extent, a corking space is a coworking space is a coworking space. Wondering what I mean? I mean that, while some flexible […]