In the last few weeks, we've beenworking on some 2022 wrap-up reports for our clients, and we wanted to share some highlights and successes that we achieved with our client, The Post Workspaces in Tucson, Arizona.

Background context

Built, owned, and operated by Chelle Peterson and Dan Wesson, The Post Workspaces is a single-location coworking space based in Tucson offering everything from coworking to dedicated desks, part-time and full-time private offices, meeting rooms, and event spaces.

Our ultimate goal was to use blog content and email marketing to attract new members and engage existing ones.

We focused on a few key pillars:

• Business-related content that would be relevant and helpful for their ideal members
• Hyper-local content focused on the Tucson area
• Member spotlights
• Thought leadership pertaining to flexible office space as a solution for businesses
  

We started working with The Post back in late 2020 and, at the time, the space was brand new--and so was their website and email list.

So, we were starting from scratch and working to build an audience.

Fast-forward to 2022

After starting from the ground up, our consistent efforts have been rewarded with solid traction. During the course of 2022:

• The blog had 11,000 views, totalling around 27% of The Post’s organic web traffic
• The blog had a bounce rate of 48.91%, meaning that more than 51% of people who started on the blog went on to visit other pages on the website
• Out of the 100 pages driving the highest traffic to The Post’s website, 88 were blog articles
• The highest-performing article brought in 1,300 unique visitors; the average time that visitors spent reading the article was a whopping 5 minutes
• 3 other articles brought in well over 1,000 unique visitors each and all had read times of nearly 5 minutes
• Each month, our Best of Tucson series--a round-up of events and interesting things happening in the city--brought in hundreds of visitors and had read times of around 3 minutes; not only did this bring in traffic, it also proved that The Post’s strategy of focusing on their local community made them a valued resource for people in the city
  

Interestingly, an article written in 2021 still garnered around 1,200 unique visits in 2022 and kept readers on the page for nearly six minutes, demonstrating that “evergreen” content can continue to provide value, even long after it was first published.

Content marketing is a long game. But, as The Post’s success shows, it pays off when you show up consistently and provide content that’s aligned with what your target and existing members want to see.

If you want to start building a foundation for strong results and new leads for your coworking space, get in touch with us today.