Is your content collaborative with your audience?
Here’s an interesting way of looking at your content:When you do it right, it should be mutually beneficial.That is to say, your audience grows with your business through what they learn or gain from you.Remember, your ideal members are busy, and the content process is transactional:Your audience gives you their time and attention (and ideally their business, eventually) and, in exchange, you give them value-driven content that makes their lives easier and better.Next time you’re thinking about what content to create, consider ways to make sure it’s mutually beneficial.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
