Email distribution: the key to supercharging content performance
Are you creating content to promote your coworking space? If so, you need to be using email marketing to supercharge its performance.
Wondering what we mean?
Email marketing isn’t a standalone tool. It’s also a powerful distribution channel that can significantly extend the reach of your other marketing efforts, including:
Blog posts and member spotlights
Videos
Podcasts
Webinars
eBooks, guides, and webinars
Social media campaigns
Local partnerships
Event promotion or recaps
Email can serve as the bridge that connects your audience to this valuable content. And in this article, you'll learn why you should promote your content via email and how to do it properly.
Why Use Email as a Content Distribution Channel?
Using email as a distribution channel for your various content initiatives has a ton of benefits, including:
Giving you direct access to a captive audience
Offering valuable personalization opportunities
Providing enhanced content visibility
Creating a measurable impact
8 Types of Content to Share via Email
Your coworking space likely produces a variety of content aimed at attracting and engaging your audience. Here's how you can use email to distribute different types of content effectively.
1. Blog Posts and Articles
If you’re creating blog content for your coworking space, your email list is a great way to promote things like:
Weekly or Monthly Roundups: Compile your latest or most popular blog posts into a digest. This keeps subscribers informed and drives consistent traffic to your website.
Featured Articles: Highlight a single, high-value article that addresses common challenges faced by your audience. Providing valuable insights positions your space as a thought leader.
Exclusive Insights: Share in-depth articles or thought leadership pieces that are available only to subscribers. This adds exclusivity and encourages more people to join your email list.
2. Videos and Webinars
There’s a ton you might be doing with video content, and email is an optimal place to promote video assets, including:
Virtual Tours: Send links to virtual tours of your coworking space to entice potential members. Visual content offers a more immersive experience than text alone.
Educational Webinars: Promote upcoming webinars or share recordings of past sessions on topics relevant to entrepreneurs and remote workers. This demonstrates your commitment to community education.
Member Testimonials: Share video stories of current members to build trust and showcase community success. Testimonials provide social proof that can influence decision-making.
3. Podcasts
While coworking podcasts are uncommon, many coworking spaces do put the time and effort into creating them. Email marketing is an optimal way to promote this content through:
Episode Announcements: Notify subscribers of new podcast episodes featuring industry experts or member stories. This keeps your audience engaged with regular, valuable content.
Behind-the-Scenes Content: Offer exclusive interviews or Q&A sessions available only to subscribers. This adds value to your email list and fosters a sense of community.
4. Ebooks, Guides, and Whitepapers
Ebooks, guides, and whitepapers offer valuable insights and position your coworking space as a thought leader in the industry. These resources can educate potential members, provide actionable tips, and serve as lead magnets to expand your email list.
Lead Magnets: Share downloadable resources like startup guides or productivity tips as gated content. By requiring an email sign-up, you can generate new leads while providing your audience with helpful, in-depth information.
Educational Series: Distribute an ebook or guide chapter-by-chapter over a series of emails to keep subscribers engaged. This approach builds anticipation, keeps your brand top-of-mind, and creates ongoing value for readers.
5. Case Studies and Success Stories
Case studies and success stories highlight the real-world benefits of your coworking space. By showcasing member achievements and business growth, you provide social proof and inspire potential members to see your space as a catalyst for their success.
Member Spotlights: Share stories of members who have achieved significant milestones or found success within your space. These spotlights not only celebrate your community but also show prospective members the tangible value of joining.
Business Growth Narratives: Illustrate how companies have scaled effectively while using your space. Highlighting these success stories positions your coworking space as an environment that fosters growth and supports ambitious professionals.
6. Event Invitations and Recaps
Hosting and promoting events is a great way to build community within your coworking space. Regular invitations and post-event recaps increase attendance, encourage engagement, and create a sense of excitement around your space’s activities.
Upcoming Events: Use email to promote networking events, workshops, and seminars. Sending timely invitations to your subscribers boosts attendance and engagement, making events more successful and enriching the coworking experience.
Event Highlights: After an event, share photos, videos, and summaries to showcase the energy and community in your space. These recaps allow those who couldn’t attend to see what they missed, creating anticipation for future events.
7. Infographics and Visual Content
Visual content like infographics can break down complex information, making it easy and engaging for subscribers. Including visuals in your emails keeps content fresh and provides actionable insights in a quick, digestible format.
Industry Trends: Design infographics to highlight trends that matter to your target audience. These visual summaries make data easy to understand and help your subscribers stay informed about relevant industry changes.
Quick Tips: Use infographics to share helpful tips, productivity hacks, or fun facts. Quick, visual advice keeps emails engaging, providing readers with immediate value and encouraging them to stay subscribed.
8. Social Media Highlights
Integrating your social media content into email campaigns helps extend your reach and drives cross-platform engagement. Showcasing popular posts and user-generated content builds community and keeps your brand connected across channels.
Top Posts: Feature high-engagement social media posts to drive subscribers to follow you on other platforms. Sharing popular content encourages subscribers to stay in touch and connect with your brand on multiple fronts.
User-Generated Content: Share posts from members who have tagged your space. This approach showcases real experiences, adds authenticity to your brand, and highlights the positive impact of your community on members.
By integrating email into your content distribution strategy, you're leveraging one of the most direct and effective marketing channels available. Start implementing these strategies today to amplify your content's reach and impact, driving growth for your coworking space.
