Without a platform, your space is invisible (1 of 3)

Throughout the next few articles, I’m going to talk a bit about content platforms, including why you need them, which ones to choose, and how to use them.In his book Platform, Michael Hyatt makes one thing pretty clear: Your ideas, stories, and brand need a place to live if you’re going to succeed. Without a platform—something that enables you to get seen and heard by your ideal member—you don’t have a chance. The truth is that having an awesome product, outstanding service, or great cause is no longer enough. You need to get proactive in sharing it. This comes down to three factors:

How will you tell your stories
What will your core content type be
Where will you tell these stories, what channel will you choose to tell your stories?

In the next couple articles this week, I’ll dive a little bit deeper into this.

30+ content marketing tactics that drive ROI in coworking

In this article, I dive into 9 categories of content marketing and 30+ tactics that you can use to drive meaningful ROI for your coworking business.

Case study: content distribution for Lucid Private Offices

Here's how I helped Lucid Private Offices turn a series of raw member spotlight videos into polished multichannel content assets.

2026 Forecast: 7 Content Marketing Trends to Watch in the Coworking Industry

What's happening with content marketing in 2026, and how can you use it to generate real results for your coworking business? Here are my seven big predictions.