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Here’s an interesting thing to consider: in 2022, businesses are competing against real people for the attention of other real people. And for your business to be successful, your customers have to consider you a friend.
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In my last post, I talked about how self-serve information is a vital sales tool. And another important thing to realize is this: Your content can be the tiebreaker for someone trying to choose between your space and your competition.
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Did you know that, by the time a potential member walks into your space for a tour, they’ve already done around 70% of their buying process? That means they’ve already researched you, researched your competitors, looked for the answers to all of their questions, and self-screened as a fit for your space.
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