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In the past few months, Apple essentially changed email marketing for good. With the rollout of its Mail Privacy Protection (MPP) feature, Apple essentially threw a wrench into a few key email marketing metrics. Instead of you sending an email directly to your members or audience, emails sent to those with MPP toggled on will work like this:
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Here’s an interesting thing to consider: in 2022, businesses are competing against real people for the attention of other real people. And for your business to be successful, your customers have to consider you a friend.
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In my last post, I talked about how self-serve information is a vital sales tool. And another important thing to realize is this: Your content can be the tiebreaker for someone trying to choose between your space and your competition.
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