Once a month, I look back at the emails I’ve shared with you, the social media posts I’ve put out, and the blog articles I’ve written.My goal is to get a gauge on what you’ve liked and what you haven’t as much so that I can improve what I’m sharing on an ongoing basis. To do so, I look at the typical metrics, but I also look at things like which emails you’ve responded to most and which social media posts got the most engagement. And it’s always a humbling reminder that you aren’t going to see massive success with every piece of content you create. Sometimes you’re going to share things that are just alright. Sometimes you’ll put out a total flop. And sometimes you’ll create something that really resonates with people.But the most important thing I can tell you is this…Just because something doesn’t get tons of views, shares, engagement, and responses, that doesn’t mean it’s a failure.It’s simply a learning opportunity. It’s a chance to look back at what’s worked and what hasn’t and to identify patterns that can point you in the right direction for next time.Because if you look closely, you’ll see what kind of content your audience really loves and to make more of it.That’s how we get better over time.For me, while I’ve had ups and downs in how individual content is received, I’ve seen a significant overall improvement over time. Remember: consistency gives you more chances to learn, and that means more chances to get it right. And creating content is a long game, not one that delivers instant results. So, take some time once in a while to evaluate, adapt, and improve. Stay at it. And your content will bring you better and better results over time.