Every time I interact with a coworking space—its blog, website, emails, social media, even its chatbots—I always wonder, “why are you taking that tone with me?”I don’t wonder about this in the same context as the flabbergasted parent of a rude child.I wonder about it from a strategic perspective: the process that led them to choose that tone and voice for their brand, or if they even thought about it.See, your brand should have a tone and voice. It should be strategized, defined, articulated, immortalized, and internalized by anyone who communicates on behalf of your space.Because it impacts how people perceive your coworking space’s culture, personality, and values.And this is critical! Culture fit and values are two driving factors that distinguish spaces from others and help people make a choice about the right workspace for them.Your brand tone and voice should impact every facet of your internal and external communication:

• What do you say?
• How do you say it?
• Where do you say it?
• What kinds of words do you use? What kinds of words do you never use?

The same way that your human personality is quickly conveyed in the way that you communicate—all the nuances that make you unique—your brand’s tone and voice define how people perceive it.You could be:

• Professional and ambitious
• Friendly and informative
• Tongue-in-cheek and light-hearted
• Empowering and uplifting

Or any other number of things.But the key is to decide because it’s vital. Take control of your brand tone and voice. Take control of the way you’re perceived by the people who matter most.And watch how it helps you attract your ideal member.If you’d like to learn more about how to define your brand voice and bring it to life for your coworking space, just get in touch with me today. I’m here to help out.