Why are you taking that tone with me?
Every time I interact with a coworking space—its blog, website, emails, social media, even its chatbots—I always wonder, “why are you taking that tone with me?”I don’t wonder about this in the same context as the flabbergasted parent of a rude child.I wonder about it from a strategic perspective: the process that led them to choose that tone and voice for their brand, or if they even thought about it.See, your brand should have a tone and voice. It should be strategized, defined, articulated, immortalized, and internalized by anyone who communicates on behalf of your space.Because it impacts how people perceive your coworking space’s culture, personality, and values.And this is critical! Culture fit and values are two driving factors that distinguish spaces from others and help people make a choice about the right workspace for them.Your brand tone and voice should impact every facet of your internal and external communication:
- What do you say?
- How do you say it?
- Where do you say it?
- What kinds of words do you use? What kinds of words do you never use?
The same way that your human personality is quickly conveyed in the way that you communicate—all the nuances that make you unique—your brand’s tone and voice define how people perceive it.You could be:
- Professional and ambitious
- Friendly and informative
- Tongue-in-cheek and light-hearted
- Empowering and uplifting
Or any other number of things.But the key is to decide because it’s vital. Take control of your brand tone and voice. Take control of the way you’re perceived by the people who matter most.And watch how it helps you attract your ideal member.If you’d like to learn more about how to define your brand voice and bring it to life for your coworking space, just get in touch with me today. I’m here to help out.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
