What Aristotle can teach us about content
What can a man who lived 2,200+ years ago teach us about content marketing?Glad you asked!Aristotle said: 'To write well, express yourself like the common people, but think like a wise man.'Even in 300 BC, it was understood that simplicity was the best way to connect with your audience.In a modern context, here’s how I would apply that philosophy in the form of a few content best practices:
- Know that not everyone understands coworking or the flexible office model as well as you do
- Share your thoughts in a way that would be easily understood by someone who has no idea what you’re talking about
- Understand what you offer but communicate it in the context of how it benefits your ideal member
- Eliminate jargon and 10-dollar words from your content
- Write at a 7th-grade reading level and use a tool like the Hemingway app to check this
If you can take your ideas, insights, and expertise and write them in a simple, benefits-oriented way, you’ll be thinking like a wise man and expressing yourself like the common man.And you’ll be making Aristotle proud.
12 email marketing tactics to boost conversions and lifetime value
Want to maximize the ROI of your email marketing efforts? Here are 12 email marketing tactics to increase your conversion rate and extend the LTV of one-time users and members.
