The challenging task of trusting someone with your brand
I had an interesting thought today.I find it amazing how many parallels I see between my business and your coworking spaces.Granted, we offer different services, but ultimately, we’re both entrepreneurs. And what’s interesting is that this gives me insights into the concerns that clients might have, especially when it comes to hiring me.Here’s an example. As my business grows, so does my need to bring on people to support me with the workload. It’s vital that I’m able to create space for myself to manage other aspects of the business while ensuring my core services remain top-tier.And for many of my clients, it’s this exact same circumstance that leads them to hire me: they know it’s important to keep their content marketing initiatives flowing (or to get them started or ramped up), but they need to make space for themselves to focus on running their coworking space.Here’s where it gets tricky.I’ve spent years building this business, my reputation, and my brand. It’s taken a long time to earn the privilege of trust from my clients. And it’s unnerving to imagine relying on someone else to uphold that.The same applies for you: your space’s brand is unique. It’s something you’ve painstakingly crafted. And it’s only natural to want to protect it. So, how can you trust someone to learn it, adopt it, immerse themselves in it, and then ingrain it into the content they create for you?The answer is the same for both of us.Find someone who cares. Someone who has specific experience pertaining to what you need from them. A person who asks the right questions. Before ever doing any work together, ensure there’s a thorough onboarding process in place where you’re able to get that person immersed in your brand and your business. Look for quantifiable things but also the intangibles--do you actually like the person? Are they responsive? Are they attentive? Do they go above and beyond to ensure you feel you’re in good hands? Bringing someone new into your business is hard. It’s scary. It’s easy to feel protective and you’re not wrong for doing so.And it’s easier said than done. But from one entrepreneur to another, finding the right person to help you can be a game-changer for your business. And that’s worth its weight in gold. Onward and upward, my friends.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
