Take it personally or take it as a lesson?
Every week, I get an update from MailChimp about how many people have subscribed to or unsubscribed from my email list, and I’ve noticed something:When someone unsubscribes, I take it really personally. It irks me. It makes me wonder what I did to let them down, or what I didn’t do to keep them engaged. And, while I don’t let it ruin my day, I do take a minute to reflect and ask myself…“Is there a reason for the unsubscribe? Was my last email off the mark as far as what people want to hear from me?”And it serves as a humbling reminder:You’re not going to get it right with every person in your audience every time. And that’s OK.Look for trends over time. Watch what kinds of content perform better than others. And use that to inform what you create in the future. Remember: content marketing isn’t a set-it-and-forget-it undertaking. You should always be striving to analyze, adapt, pivot, and improve.Creating content is a personal process, but you shouldn’t take it personally when your content doesn’t connect.Instead, learn from it, find ways to make it even better next time, and move on.And as a result, your efforts will yield even better outcomes in the long run.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
