Speak with some confidence
If you want people to believe what you say, it’s important that you speak with some confidence.And that can come down to something as subtle as the words you choose to use.Think about it this way: which of the following sentences makes you feel more confident in investing in content marketing for your coworking space?
- Content marketing could help you bring in new members
- Content marketing will help you bring in new members
While there’s a lot more than just the wording that goes into making a statement like that credible, the right wording can be the emphasis that decides whether or not people believe what you’re saying (and choose to do business with you as a result).People like certainty. Your confidence makes them feel comfortable that you’ll deliver on your promises.So, understand the benefits you offer to your ideal member and say it like you mean it.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
