Speak with some confidence

If you want people to believe what you say, it’s important that you speak with some confidence.And that can come down to something as subtle as the words you choose to use.Think about it this way: which of the following sentences makes you feel more confident in investing in content marketing for your coworking space?

Content marketing could help you bring in new members
Content marketing will help you bring in new members

While there’s a lot more than just the wording that goes into making a statement like that credible, the right wording can be the emphasis that decides whether or not people believe what you’re saying (and choose to do business with you as a result).People like certainty. Your confidence makes them feel comfortable that you’ll deliver on your promises.So, understand the benefits you offer to your ideal member and say it like you mean it.

AI search is talking about your coworking space (and it might be getting it wrong)

If AI can't find accurate information about your coworking space, it doesn't just say "I don't know." It guesses. Or worse, it hallucinates details that sound plausible but are flat-out wrong. I've seen AI tools confidently state incorrect pricing, list amenities that don't exist, describe a vibe that's completely off-brand.

Social media for coworking spaces: earning attention when nobody's paying attention

Want to learn how to create structure in your social media and post with purpose? This guide provides you with a high-level framework for how to make it happen for your coworking business.

Attract, retain, activate: the coworking content marketing flywheel

This guide breaks down the complete Content Marketing Flywheel: how to attract members, keep them engaged, and turn them into brand ambassadors who help you grow.