People will read your content if you do this
“Think about it: life fills our hours with problems to be solved, needs to be met, desires to be satisfied, not enough time to get the job done, too far to go to get what you need.”This applies to every single person, including your current and prospective members. And that's why it's the key to getting people to read, engage with, and share your content.It's just a matter of understanding how it applies to them specifically.So, every time you create content, I want you to do it with that in mind and to approach it from the viewpoint of your ideal member.If you can be the resource that helps them with any of those things, you'll be on your way to building an organic relationship with them, earning their trust, and skyrocketing the equity you hold with them.Remember, people do business with companies they know, like, and trust—and that's especially true for the flexible office spaces where they choose to work.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
