Everyone loves a good story
People love a good story.We always have and we always will.That’s why we listen to music, watch movies, and go to plays. We sit around campfires and share tales. We reminisce on great times. Even people’s love for sports is in some way tied to the storylines they create.And who’s more fun to hang out with than the most engaging and entertaining storyteller you know? But our love for stories goes beyond just entertainment.It’s how traditions and knowledge were passed down from generation to generation. Think tribal songs and hieroglyphics on pyramid walls.Stories help us convey important parts of the human experience. They’re an inherent part of us.And because of that, they have the amazing ability to connect us to people, places, and things--even if we’ve never met those people, been to those places, or seen those things before. That same principle can be applied to your coworking space. Sharing your story can help connect people to you and your space, and that connection plays a big role in them wanting to join you.So, tell your story and share it with people.Your space’s story. Your members’ stories. Your personal story.Do it on your website. In your blog posts. On social media. In your emails.Create that organic connection with people and watch how they resonate with it.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
