Effective content strategies start with goals
This might be a weird example, but bear with me…Would you ever try building a house without a plan? Probably not, right?Even if you were an experienced home-builder, you wouldn’t just pick up a hammer and some nails and some concrete and some wires and some drywall and some pipes and just start throwing things together. Why?Because you’d probably end up with a shack rather than a house.Instead, you’d start with a vision for your house. You’d know exactly what you wanted to build, then you’d figure out how to do it. Floor plans. Renderings. Specific steps in a specific order.You’re not going to build a bathroom before you’ve laid a foundation.Everything you do would strategically contribute to the ultimate outcome of bringing your vision to life.My point is this: successful outcomes begin with well-devised plans focused on a specific goal.The same applies to content marketing.Sure, you can write some blog posts and send out some emails and post on social media every now and again.But what’s the endgame? How do these things contribute to a successful outcome?You need to start with a goal. Then you need to reverse-engineer that goal to identify the tools and tactics and steps you use to achieve it.The key to successful content marketing is to make sure every action you take contributes to the bigger picture. Everything you do should be strategic and purpose-driven.Because the honest truth is this: aimless piecemeal content marketing will take up a ton of time without providing much return on investment.Sure, it’s better than nothing. After all, a shack is better than no house at all. But if you want to achieve real results, you need to be clear on what that desired result is. Then, you need to create a content strategy that helps you achieve it.Set goals. Then create strategies to achieve them. Not the other way around.I work with coworking operators from across North America to craft and implement content strategies that deliver results. If you’d like to learn more about how I can help you, or if you’re interested in bringing on some help with your social media, get in touch with me today.And if you’d like more insights like this, subscribe to my mailing list.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
