Content can be your tiebreaker

In my last post, I talked about how self-serve information is a vital sales tool.

And another important thing to realize is this:

Your content can be the tiebreaker for someone trying to choose between your space and your competition.

Why?

Because it helps them get a better understanding of:

Your brand
Your value proposition
How your space will benefit them
The kinds of people who will be working in the building with them
What they might learn from your events and seminars
Whether they’ll feel at home and be productive in your space

Using a coworking space is as much a personal experience as it is a professional one. And, by using content to showcase exactly what your space offers and who it’s for, you can sway your ideal members to join your space instead of the other options they have in the area.

AI search is talking about your coworking space (and it might be getting it wrong)

If AI can't find accurate information about your coworking space, it doesn't just say "I don't know." It guesses. Or worse, it hallucinates details that sound plausible but are flat-out wrong. I've seen AI tools confidently state incorrect pricing, list amenities that don't exist, describe a vibe that's completely off-brand.

Social media for coworking spaces: earning attention when nobody's paying attention

Want to learn how to create structure in your social media and post with purpose? This guide provides you with a high-level framework for how to make it happen for your coworking business.

Attract, retain, activate: the coworking content marketing flywheel

This guide breaks down the complete Content Marketing Flywheel: how to attract members, keep them engaged, and turn them into brand ambassadors who help you grow.