Bragging about your space won’t get you anywhere
There’s a funny thing that happens when businesses brag about their products or services: they actually lose people’s affection rather than gaining it.Why?Because people generally empathize more with an underdog than an overdog. I know what you’re thinking: what does this have to do with my coworking space?The fundamental message here is that using the content you create to simply brag about how great your space, service, and amenities are isn’t going to fly with people. It’s offputting. Instead, create content with a graceful humility. Make your ideal member the protagonist of a story that acknowledges their challenges and positions your coworking space as a solution.Talking about how great you are doesn’t get you points. But talking about how you understand your audience and how to help make their lives easier and better sure does.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.