Each week, we’ll share a roundup of interesting news, stories, campaigns, articles and insights from the world of copywriting, content marketing, social media, influencer marketing, brand development and narrative.
This week we’ll look at:
- The Late Anthony Bourdain Dishes on Creativity
- 3 Examples of Effective Law Firm Digital Content Marketing
- 3 Skills Every Content Team needs for 2019 and Beyond
The Late Anthony Bourdain Dishes on Creativity
I recently dug up an old book written by the late Anthony Bourdain: Kitchen Confidential. I had read this book as a kid, but never truly appreciated who he was or what he was about. Then, after discovering Parts Unknown, I was reminded how fascinating of a guy he was – as a chef but also as human being and as a creator.
That’s why, when I came across
, I was instantly drawn to it. The article outlines some great advice from the late Chef Bourdain on successful creativity.
In the article, Bourdain is quoted as saying, “I write in the morning. I wake up, and before I have any time to think about the million and one reasons to not write, I start writing. And I write as much as I can, and I go, go, go, go, go, and then I shove it in the drawer. And I don’t look at it for a long time.”
I love that.
Here’s a quick overview of Bourdain’s advice:
Know When to Put Your Work Down:
Creative breakthroughs don’t happen when you’re staring at a blank page. It will happen in the shower. Or, over a good Negroni. Eventually you have to sit down and work but giving space to the process is equally important.
Accept When You’ve Done Good Enough:
We tend to push ourselves until we break. Bourdain knew a great, say, hour of writing may very well be the peak of the day. Hurting yourself doesn’t equate to better impact. In fact, it is often the opposite.
Drop the Comparisons:
By sitting down and focusing on the work, Bourdain said he was able to start writing before he over-analyzed every sentence, thought about how much better he’d like to create, or, worse, began comparing his work to that of others.
Creativity isn’t always an easy process. What counts is figuring out what works for you.
3 Examples of Effective Law Firm Digital Content Marketing
You might think that content marketing is primarily a B2C play. But as
In this article, econsultancy.com examines three examples of effective law firm digital content marketing.
Washington, DC-based firm Venable LLP hosts a blog on its own website with its own domain names, making it easier to establish an identity. Its blog also focuses on clearly defined markets and directly targets potential clients in those markets. For instance, one blog,
Silicon Valley-based Cooley LLP works with a lot of startups. And to ensure they have the chance to woo the next generation of founds when they’re ready to engage a law firm, they offer a standalone site –
This firm practice labor and employment law and makes extensive use of content to engage current and potential clients. On
Content marketing has a massive array of applications across a broad spectrum of sectors and businesses. If you’d like to learn more about how you can put content marketing to work for your business,
3 Skills Every Content Team Needs for 2019 and Beyond
In the digital age, keeping up with the times is crucial to success.
1. The Ability to Develop a Solid Content Strategy: Competition for audience attention is increasing which means strategy is more important than ever. In fact
2. Understanding Artificial Intelligence: It’s estimated that spending on cognitive and artificial intelligence systems will grow from $19.1 billion in 2018 to $52.2 billion in 2021. This means that content creators will need to gain a grasp on how to harness the vast capabilities of AI. Similar to SEO, there’s the possibility that AI content optimization will one day become a critical, specific area of expertise.
3. Knowledge of Voice Search and its Impact on SEO: Predictions are that,
Operating in a digital world, it’s integral for content teams to stay current as the industry evolves. Keeping these skills in mind will go a long way in helping companies stay ahead of the curve.