Are you looking to sell your managed model to commercial asset owners or convince commercial real estate brokers that flexible office space is worth presenting to their clients?
Then you need to focus on bridging the education gap.
For both asset owners and brokers, that gap generally takes the form of a lack of understanding of what flexible office space is and how it can benefit them.
And here’s where it gets extra challenging…
Bridging this gap generally involves not only educating your audience but actually overcoming their opposition and resistance.
After all, commercial real estate is an industry that’s been pretty much immune to change in the past century.
That means asset owners aren’t always open-minded to the possibility that there’s a new way of doing things that could ultimately benefit them.
And brokers are understandably concerned that the simplicity of signing a flexible office space lease directly competes with their interests.
So, if you offer a managed model for asset owners or you want to get brokers on your side, my advice to you is this…
- Map out the what, why, and how of flexible office space at a high level.
- Articulate your value proposition and your way of doing things.
- Share stats, facts, projections, and opinions.
- Identify specific questions, concerns, objections, or areas where asset owners and brokers lack knowledge.
Then, write a series of articles and email campaigns that paint a clear and undeniable picture of why flexible office space is the right move for your landlords and brokers.
Education isn’t immediate. It doesn’t happen right away. It takes time and consistency to get your message across in a meaningful and impactful way.
But, by putting in the time and effort to bridge that knowledge gap, you’ll find yourself winning over—and doing more business with—your target audience.