It’s estimated that 7.5 million blog posts are written each day.
For context, that’s more than 2.7 billion per year.
And here’s the problem:
Most of that content makes up the mountain of “meh.”
What, you might ask, is the mountain of “meh?”
As per Doug Kessler, it’s a pile of content—the vast majority of content—that turns out just like everything else.
The problem is that most blog posts are just a bunch of businesses talking about the same things in the same way.
And that approach will never let you break through the clutter.
But don’t get discouraged: blogs work, and that’s why 70% of consumers prefer getting to know a company via articles rather than ads.
It’s just a matter of finding ways to create unique content that’s custom-tailored to your audience and makes their lives easier and better.