These days, we have an endless amount of options for pretty much everything. And it’s exhausting.
People often suffer from decision fatigue.
That is to say that having more choices than ever before actually makes it harder to make a decision.
The coworking industry is no exception.
In the past few years, I’ve analyzed more than 100 coworking space websites. And many of them fail to do the most important thing: truly differentiate themselves from the competition.
How is anyone supposed to make an educated and confident decision when they don’t have all the information they need?
After all, every coworking space offers essentially the same commodity.
But what matters most to people are the intangibles—the way they feel working at your space, the experience you provide, the professional image you help them convey.
You can use great web copy, targeted blog content, and value-driven email campaigns to overcome people’s decision fatigue and make it easy for them to choose your space over their other options.