Every week, I get an update from MailChimp about how many people have subscribed to or unsubscribed from my email list, and I’ve noticed something:
When someone unsubscribes, I take it really personally.
It irks me. It makes me wonder what I did to let them down, or what I didn’t do to keep them engaged.
And, while I don’t let it ruin my day, I do take a minute to reflect and ask myself…
“Is there a reason for the unsubscribe? Was my last email off the mark as far as what people want to hear from me?”
And it serves as a humbling reminder:
You’re not going to get it right with every person in your audience every time. And that’s OK.
Look for trends over time. Watch what kinds of content perform better than others. And use that to inform what you create in the future.
Remember: content marketing isn’t a set-it-and-forget-it undertaking. You should always be striving to analyze, adapt, pivot, and improve.
Creating content is a personal process, but you shouldn’t take it personally when your content doesn’t connect.
Instead, learn from it, find ways to make it even better next time, and move on.
And as a result, your efforts will yield even better outcomes in the long run.