If you want people to believe what you say, it’s important that you speak with some confidence.
And that can come down to something as subtle as the words you choose to use.
Think about it this way: which of the following sentences makes you feel more confident in investing in content marketing for your coworking space?
- Content marketing could help you bring in new members
- Content marketing will help you bring in new members
While there’s a lot more than just the wording that goes into making a statement like that credible, the right wording can be the emphasis that decides whether or not people believe what you’re saying (and choose to do business with you as a result).
People like certainty. Your confidence makes them feel comfortable that you’ll deliver on your promises.
So, understand the benefits you offer to your ideal member and say it like you mean it.