Here’s an interesting way of looking at your content:
When you do it right, it should be mutually beneficial.
That is to say, your audience grows with your business through what they learn or gain from you.
Remember, your ideal members are busy, and the content process is transactional:
Your audience gives you their time and attention (and ideally their business, eventually) and, in exchange, you give them value-driven content that makes their lives easier and better.
Next time you’re thinking about what content to create, consider ways to make sure it’s mutually beneficial.