By virtue of being SMBs, your coworking space and my content marketing agency are more fragile than bigger corporations might be.
After all, we don’t have the luxury of being household names.
And that’s why we need to take our marketing even more seriously than big corporations do.
If we’re not putting ourselves out there for people to see, how will they know we exist? How will they know what we do? How will they know that they need us?
Sitting back, waiting, and hoping people just find us makes our businesses more fragile.
The best thing we can do to strengthen our businesses is to get proactive in putting ourselves in front of our target audiences, forging organic bonds and building trust with them.
And creating helpful, value-driven content is one of the most effective ways to do that.
So, take the reins, start creating content, and put your coworking space in front of your ideal member.