I’m going to let you in on a secret: even for the average writer, there’s a formula you can use to make your blog content stand out. It’s just a matter of checking the right boxes every time.
And that’s where a lot of writers go wrong.
But I don’t want that to be you. So, here’s my formula for writing great blog content.
Answer specific questions
When you’re thinking of a topic, focus on answering one specific question that your audience is asking. Don’t try to do too much with a single article or it’ll get convoluted. One topic. One question. One answer.
Write with someone in mind
The best way to write blog content your audience will love is to write with one person in mind. Imagine your target audience as a single person and imagine you’re writing something personally for them. This will help your content connect.
Craft a great headline
Your headline should create a knowledge gap and make people want to click. But, personally, I hate overly-clickbaity headlines that overpromise the value an article will offer to a read then under-deliver. Drum up curiosity but don’t set people up for disappointment.
Ensure every line makes you want to read the next one
Your article’s job is to convey a full story. But the job of each individual line is to convince the reader to read the next one. I start by writing the article in full, then going back and making sure each line draws me to the next one. This flow creates engagement that gets the reader through the full article.
Make your content conversational
The best way to make each line engaging is to make your article conversational. Ask questions (i.e. “wondering why this is important?”) then give answers. Write in casual language and avoid jargon. Abbreviate words (i.e. “don’t” rather than “do not”). Use transitional phrases. Wondering if it’s conversational? Write it then read it out loud. You’ll know.
Make your article skimmable
People don’t really read content. They skim it. So, you need to make it skimmable using clear headers and brief, punchy sentences. Avoid clunky paragraphs like the plague and steer clear of long-winded sentences. One headline, one idea, then move on.
Don’t write 2,000 words when 700 will do
I see this all the time. People think they need to stretch an article to 2,000+ words. WRONG. People just want quick value. The more you can say in the fewest possible words, the better. Avoid fluff. Write it, leave it alone a while, then read it again later. You’ll be surprised how much gets cut out.
Don’t get me wrong. Writing great blog content is a skill that takes ages to perfect. But by using this formula, you’ll help make yours the best it can be.
I work with coworking operators from across North America to create blog content that delivers results. If you’d like to learn more about how I can help you, get in touch with me today.