There are a few things that might make a member hesitant to sign up at your space:
- Being uneducated about the benefits
- Feeling nervous about taking on a monthly expense
- Wondering if your space is the right one to commit to
Of course, there are other factors that come into play, but I say that to say this:
Creating content helps you eliminate fear and uncertainty from the buying process.
By earning the trust of your prospective members using content that educates and connects with them, you can remove their hesitation and replace it with excitement.
So, think about how you can answer their questions or eliminate their concerns, then create and promote content that addresses it.