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As you may or may not know, I spent the first six years of my career in Public Relations before transitioning into content marketing. And one of the big parallels I noticed between the two worlds is that neither has a measurement system that would necessarily be considered “cut-and-dry.” The metrics aren’t always as definitive [Read more]

Important topic alert! Let’s talk about your call-to-action (also known as your CTA). It’s something that can help make or break your content marketing initiatives. Something that, when missing, leaves potential members on your website, blog post, email newsletter, or social media wondering “now what?” before sending them off to your competition. Why? Because your [Read more]

For most people, the thought process about a blog article is approximately as follows: Write an article Publish it on your blog That’s it, that’s the whole process In the words of Tom Hardy(‘s character in Inception): “You mustn’t be afraid to dream a little bigger, darling!” A blog post that just gets published on [Read more]

Let’s just say it: coworking spaces took a serious punch in the gut when the COVID-19 pandemic hit.  Nearly 41% of spaces confirmed that memberships and renewals dropped since March, and almost 72% of operators are seeing a significant reduction in the number of people working from their spaces this year.  And we’d be delusional [Read more]

Can we speak honestly? OK, good. Way too many coworking spaces have lackluster website copy. I’m not pointing fingers, I’m just sharing an observation. And the reality is that great web copy is just as important as (if not more important than) great web design and programming. Its impact on user experience can’t be overstated. [Read more]