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I spent this morning doing a ton of research on coworking spaces from across North America to see what they were up to as far as content marketing goes.  To be exact, I found and analyzed more than 60 spaces ranging from ultra-niche single locations to multi-location and multinational operators. Why did I do this? [Read more]

I recently read an email from Cat Johnson that caught my attention. It mentioned a study that found that 74% of people prefer to see previous customers’ photos and videos on brand and retailer websites rather than professionally-shot images. It also said that people were more likely to buy if they were able to view [Read more]

As you may or may not know, I spent the first six years of my career in Public Relations before transitioning into content marketing. And one of the big parallels I noticed between the two worlds is that neither has a measurement system that would necessarily be considered “cut-and-dry.” The metrics aren’t always as definitive [Read more]

Important topic alert! Let’s talk about your call-to-action (also known as your CTA). It’s something that can help make or break your content marketing initiatives. Something that, when missing, leaves potential members on your website, blog post, email newsletter, or social media wondering “now what?” before sending them off to your competition. Why? Because your [Read more]

For most people, the thought process about a blog article is approximately as follows: Write an article Publish it on your blog That’s it, that’s the whole process In the words of Tom Hardy(‘s character in Inception): “You mustn’t be afraid to dream a little bigger, darling!” A blog post that just gets published on [Read more]