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Blogging can be finicky. You can write posts that are super successful and get tons of views. Or you can write posts that literally nobody reads and end up being a waste of time. The X factor? Your topic (yes, things like headline and SEO keywords play a huge part in a blog post’s success […]

If you’re like most people who don’t work in digital marketing, your understanding of SEO is most likely as follows: You probably know it’s important for driving leads to your website You’re also probably peripherally aware that SEO uses keywords in your online content to help search engines connect you to relevant searches Beyond that, […]

I know you’re getting tired of being bombarded with news articles about COVID-19. I’m finding it tough, too. But in the past few days, I’ve seen some really insightful articles come out on the topic and it got me thinking… Could the way we communicate be improved to help us fight COVID-19? You remember all […]

As some of you may know (and most probably don’t), I started Talemaker somewhat unexpectedly in early 2018. At that point, I was immersed in my career in Public Relations. Over time, I began to grow the business with the support and guidance of a few amazing people who, as luck would have it, were […]

For the inaugural edition of our Storyteller Profile series, we sat down with author, podcaster, keynote speaker, and Team Canada Australian Rules Football coach Cody Royle. Who is Cody Royle? Cody Royle fused his passion and personal experience to tell the story of how pro sports has been quality-testing corporate strategies for decades – from […]

In this edition of our Storyteller Profile series, we sat down with designer, app developer, sports aficionado, conference creator, and author Dave Mason. Who is Dave Mason? Dave Mason is a man of very many hats (helmets might also be appropriate, depending on what he’s working on at the moment). He is the founding partner […]