These days, I’ve started making a lot of decisions based on opportunity costs.
- If a non-core task would take me one hour to do and I can outsource it for less than my hourly rate, I do so
- If I can outsource a core task and it allows me to focus on higher-level, higher-value work, I’ll do so
- When I’m mulling over something like a course, a tool, or a marketing initiative, I consider the opportunity cost of not doing it (i.e. what could I potentially lose out on if I don’t do this)
Every time I do it, I feel the pinch for a bit. But it ultimately always pays off.
You and I are both business owners, so presumably, you do the same thing in your own regard with all kinds of tasks, from accounting to advertising.
And, from my conversations with a lot of you, I understand that content marketing falls into this realm:
- You know it’s important for bringing new members into your space and retaining the ones you already have
- There’s an opportunity cost associated with not doing it, especially when your competition might be
- But it’s not your core function, it takes you forever, and it feels overwhelming
I get that. So, I suggest you think about it this way.
If you didn’t have to write, share, and promote content but you could still get the benefits of doing so, how much more time could you dedicate to running an incredible space for your members? How much more focus could you give to the work that matters most to you?
And, more importantly, given the revenue generated from one member over the course of a year, how many members would your content marketing need to bring in annually before outsourcing it all paid for itself?
I’m not sure where that balance is for you. But if you’re feeling overwhelmed by creating content—or like there’s an opportunity to do even more if you just had the bandwidth—it might be time to consider some help.