“Content is king.” Yeah, yeah. You’ve heard. But what you might not realize is that there’s a good reason why. The digital age has changed the way we consume information. In turn, it has changed the way we make purchase decisions. These days, you can simply pick up your phone, go online, and educate yourself […]
Articles
6 Reasons Why a Great Copywriter Will Make Money for Your Business
If you don’t have a copywriter working on behalf of your business, you’re probably leaving money on the table. Here’s why. Consumers are savvy these days. Research has shown that millennials are adept at Don’t get me wrong. Ads are great, and they’re a very effective tool. But these days, people want more from the […]
Weekly Roundup: Anthony Bourdain on Creativity, Law Firms Using Content, 3 Key Future Content Skills
Each week, we’ll share a roundup of interesting news, stories, campaigns, articles and insights from the world of copywriting, content marketing, social media, influencer marketing, brand development and narrative. This week we’ll look at: The Late Anthony Bourdain Dishes on Creativity 3 Examples of Effective Law Firm Digital Content Marketing 3 Skills Every Content Team […]
Weekly Roundup: Do Blogs Still Work? Benefits of Simple Content? Can Storytelling Boost Business?
Each week, we’ll share a roundup of interesting news, stories, campaigns, articles and insights from the world of copywriting, content marketing, social media, influencer marketing and branding. This week we’ll look at: Neil Patel’s Take on Whether Blogging Still Works in 2019 Insight from HubSpot on How Writing at Lower Reading Levels Makes for Better […]
Weekly Roundup – 12/09: Hootsuite’s 2019 Social Trends, Creating a Brand Story, and the Power of MRs
Each week, we’ll share a roundup of interesting news, stories, campaigns, articles and insights from the world of copywriting, content marketing, social media, influencer marketing, brand development and narrative. This week we’ll look at: Hootsuite’s Top 5 Social Media Trends for 2019 Creating a brand story that connects with audiences and drives sales The power […]
Weekly Roundup – 10/25: Web Content Insight, Quality Content Tips and Social Media for the Holidays
Each week, we’ll share a roundup of interesting news, stories, campaigns, articles and insights from the world of copywriting, content marketing, social media, influencer marketing, brand development and narrative. This week we’ll look at: Key insights to optimize your website content Why a well-practiced workflow can help writers create quality content The importance to retailers […]