✍️Articles

I had dinner with a few friends recently and had a funny realization: even in a crowd, things rarely go unheard. Here’s what I mean… In the midst of a spirited conversation, there’s a lot going on. A lot being said. A lot to be heard. So, sometimes you’ll chime in but get the feeling [Read more]

This might be a weird example, but bear with me… Would you ever try building a house without a plan? Probably not, right? Even if you were an experienced home-builder, you wouldn’t just pick up a hammer and some nails and some concrete and some wires and some drywall and some pipes and just start [Read more]

I’ll be honest: for an extroverted and social guy, I can sometimes get some social anxiety. What I mean is that sometimes I get in my own head and worry about saying something that sounds dumb. And so, I just end up just saying nothing. And I’ve realized that the same thing can apply to [Read more]

I spent this morning doing a ton of research on coworking spaces from across North America to see what they were up to as far as content marketing goes.  To be exact, I found and analyzed more than 60 spaces ranging from ultra-niche single locations to multi-location and multinational operators. Why did I do this? [Read more]

I recently read an email from Cat Johnson that caught my attention. It mentioned a study that found that 74% of people prefer to see previous customers’ photos and videos on brand and retailer websites rather than professionally-shot images. It also said that people were more likely to buy if they were able to view [Read more]

As you may or may not know, I spent the first six years of my career in Public Relations before transitioning into content marketing. And one of the big parallels I noticed between the two worlds is that neither has a measurement system that would necessarily be considered “cut-and-dry.” The metrics aren’t always as definitive [Read more]