✍️Articles

In the last few years, I’ve been changing the way I look at money.  See, you’re always going to spend money. C’est la vie. Nothing’s free in this world.  But owning a business made me realize that money is a tool. One that, when used correctly, creates leverage—creates more money. As such, it’s not something [Read more]

One of the biggest questions I hear from coworking operators when it comes to their content marketing is this: “How do I decide what to write about on my space’s blog?” Valid question!  And the short answer is this: by understanding exactly who your audience is and what’s going to bring them value. Here’s how [Read more]

A colleague of mine recently shared something with me that I found really interesting: a video from a business strategist named Kerwin Rae . In the video, Kerwin discusses social media and how it’s governed by something called the Mere Exposure Effect–a psychological phenomenon whereby people tend to develop a preference for things  once they [Read more]

A few months back, I hired a business coach to help me dial things in and to equip me with new tools, perspectives, and skills. I wanted to see what else I could achieve if I had some help, guidance, and, most importantly, structure. And what I quickly learned was that, while I’d been doing [Read more]

When it comes to creating content for your coworking space, one of the most important things is to show up consistently.  And, wow, it is hard. Even for me, my goal is to do at least one blog post, three quality social media posts, and one of these newsletters a week. Arguably, it’s not that [Read more]

I’ve been mulling over a particular concept a lot lately: the concept of caring, and what it does for your business. See, for me, I always cared about my business. But I didn’t always show it. For a time, I stopped putting action to that sentiment and for a time, my business stagnated. In the [Read more]