I recently read an email from Cat Johnson that caught my attention. It mentioned a study that found that 74% of people prefer to see previous customers’ photos and videos on brand and retailer websites rather than professionally-shot images. It also said that people were more likely to buy if they were able to view […]
Articles
The most important content marketing metrics for coworking spaces
As you may or may not know, I spent the first six years of my career in Public Relations before transitioning into content marketing. And one of the big parallels I noticed between the two worlds is that neither has a measurement system that would necessarily be considered “cut-and-dry.” The metrics aren’t always as definitive […]
How to create a coworking call-to-action that actually inspires action
Important topic alert! Let’s talk about your call-to-action (also known as your CTA). It’s something that can help make or break your content marketing initiatives. Something that, when missing, leaves potential members on your website, blog post, email newsletter, or social media wondering “now what?” before sending them off to your competition. Why? Because your […]
Client Win: Crafting a Position Zero-ranked article that drives conversions for Launch Workplaces
Back in July of 2020, I worked with my client Launch Workplaces to create a blog article on 8 Ways to Add Some Fun to Your Next Zoom Meeting. Fast forward to week one of February 2021 and that article is now ranking at Position Zero on Google under multiple keywords, including “how to make […]
If you’re not doing these 7 things with every piece of content, you’re missing opportunities
For most people, the thought process about a blog article is approximately as follows: Write an article Publish it on your blog That’s it, that’s the whole process In the words of Tom Hardy(‘s character in Inception): “You mustn’t be afraid to dream a little bigger, darling!” A blog post that just gets published on […]
If coworking spaces aren’t focusing on content marketing NOW, they’re already losing the race
Let’s just say it: coworking spaces took a serious punch in the gut when the COVID-19 pandemic hit. Nearly 41% of spaces confirmed that memberships and renewals dropped since March, and almost 72% of operators are seeing a significant reduction in the number of people working from their spaces this year. And we’d be delusional […]