✍️Articles

Throughout the next few articles, I’m going to talk a bit about content platforms, including why you need them, which ones to choose, and how to use them. In his book Platform, Michael Hyatt makes one thing pretty clear:  Your ideas, stories, and brand need a place to live if you’re going to succeed.  Without [Read more]

When it comes to picking a platform to get your coworking space seen and heard, there are two types that you can use. 1) Low-control platforms  Things like social media are “low-control” platforms. The benefit is that they give you easier access to audiences than “high-control” platforms.  The challenge is that you don’t have control [Read more]

Here’s the thing about great content ideas: they’re fleeting. If you don’t write them down, you’ll probably forget them. And that’s a waste. Instead, try using tools to capture your ideas on the fly. This could be things like Evernote, Trello, your phone’s notepad, or voice notes, just to name a few. Whatever it is, [Read more]

Here’s an interesting way of looking at your content: When you do it right, it should be mutually beneficial. That is to say, your audience grows with your business through what they learn or gain from you. Remember, your ideal members are busy, and the content process is transactional: Your audience gives you their time [Read more]

Email marketing has been reputed to generate an astounding 4200% ROI. But there’s an important fact you need to remember: Email marketing is nothing more than a value delivery mechanism. Its entire purpose is to deliver specific value to the specific audience you want to do business with: your ideal member. Failing to do so [Read more]

By virtue of being SMBs, your coworking space and my content marketing agency are more fragile than bigger corporations might be. After all, we don’t have the luxury of being household names. And that’s why we need to take our marketing even more seriously than big corporations do. If we’re not putting ourselves out there [Read more]