✍️Articles

I’m definitely biased, but I can’t imagine a more perfect Venn diagram than business, life, and athletics. On Sunday, I raced at Ironman 70.3 in Calgary.  Because of the pandemic, it had been two years (almost to the day) since I was able to compete. But that race isn’t something you can just get off [Read more]

Specificity is more than just a five-syllable word (which is hard to say five times fast). It’s one of the deciding factors that get people to read your content.  Think about it this way. What makes you search for stuff on Google? Odds are you’ve got a question you need answered or a challenge you’re [Read more]

Have you heard the term FOMO before? If not, it stands for “Fear Of Missing Out.”  And when it comes to attracting new members, it’s a powerful tool. So, you should be purposely using your content to create it. FOMO is your coworking space’s equivalent of scarcity–and scarcity drives sales. You want your prospective members [Read more]

I had an interesting thought today. I find it amazing how many parallels I see between my business and your coworking spaces. Granted, we offer different services, but ultimately, we’re both entrepreneurs. And what’s interesting is that this gives me insights into the concerns that clients might have, especially when it comes to hiring me. [Read more]

When it comes to marketing your flexible office space, your gut might tell you that focusing on a niche group of professionals is a bad call. After all, the narrower your focus, the smaller your pool of potential members. Right? Not exactly… Here’s the thing: you probably don’t need 10,000 members to succeed. You probably [Read more]

If you’re looking for ways to generate new leads, you might want to consider creating an eBook. Also known as gated content, eBooks are comprehensive resources that people can download in exchange for providing you with their contact info–generally an email address. To create one, you’ll need to spend some time focusing on “hub and [Read more]