Insights

My morning routine is pretty simple: I make a coffee, I walk the dog, and I listen to an audiobook—phone in hand as I make notes of important points. This simple exercise of listening to the best content marketing books for coworking spaces has helped me learn a ton. So, I thought I’d share the [Read more]

What happens when you spend too long putting out content that your audience doesn’t enjoy? You find yourself in the midst of a social breakup: Unsubscribes on your email list Un-follows on social media Giving up on reading your blog Foregoing their interest in your business When a consumer is no longer happy in their [Read more]

The reciprocity principle is one of the basic laws of social psychology: it says that in many social situations, we pay back what we received from others. It refers to the universal tendency in human beings to feel compelled to reciprocate when given a gift. In other words, if John does you a favor, you’re [Read more]

Yesterday, I opened a newsletter I typically wouldn’t have. It was from Grammarly. These are usually instant-delete emails, in my books, but this one caught my attention. Within the email, I found a few stats that I’d always been curious about: I’ve typed 5.3 million words since October 2019 Last week alone, I typed more [Read more]

Picture this… You’re at a party. You’re catching up with friends and getting introduced to new people. Then you meet them. That one person at the party who does nothing but talk about themselves. They take no interest in you—or anybody else—and, instead of partaking in an enjoyable interaction, you find yourself looking for the quickest [Read more]

Branding is incredibly powerful. But doing it right might feel counterintuitive. Here are three perfect examples of branding in action. Nike Think about any Nike campaign you’ve ever seen. How often do they talk about the specs of their shoes? The carbon fiber insoles or their newest Flyknit technology? Rarely, if ever. Instead, they focus [Read more]