In the past few months, Apple essentially changed email marketing for good. With the rollout of its Mail Privacy Protection (MPP) feature, Apple essentially threw a wrench into a few key email marketing metrics. Instead of you sending an email directly to your members or audience, emails sent to those with MPP toggled on will [Read more]
Insights
How to harness “friend-of-mine” awareness
Here’s an interesting thing to consider: in 2022, businesses are competing against real people for the attention of other real people. And for your business to be successful, your customers have to consider you a friend. People trust friends. They want to spend time with friends. They’ll listen to friends. And that’s because their friends [Read more]
Content can be your tiebreaker
In my last post, I talked about how self-serve information is a vital sales tool. And another important thing to realize is this: Your content can be the tiebreaker for someone trying to choose between your space and your competition. Why? Because it helps them get a better understanding of: Your brand Your value proposition [Read more]
Self-serve information is a key sales tool
Did you know that, by the time a potential member walks into your space for a tour, they’ve already done around 70% of their buying process? That means they’ve already: Researched you Researched your competitors Looked for the answers to all of their questions Self-screened as a fit for your space And if they can’t [Read more]
Why I focused Talemaker on coworking spaces
I know I haven’t been in touch for a while. There’s been a lot going on lately! Some has been challenging, most has been really exciting, and at times, some of it has been a bit stressful. And that’s the journey of a business owner, as you very well know. During some of the challenging [Read more]
The 9 best content marketing books for coworking spaces
My morning routine is pretty simple: I make a coffee, I walk the dog, and I listen to an audiobook—phone in hand as I make notes of important points. This simple exercise of listening to the best content marketing books for coworking spaces has helped me learn a ton. So, I thought I’d share the [Read more]