Can we speak honestly? OK, good. Way too many coworking spaces have lackluster website copy. I’m not pointing fingers, I’m just sharing an observation. And the reality is that great web copy is just as important as (if not more important than) great web design and programming. Its impact on user experience can’t be overstated. […]
Articles
Are you a single-location coworking space? Tell everyone how much you love your community.
In my daily work, I have the privilege of working with a number of incredible single-location coworking spaces. And one thing that always resonates with me is this: They LOVE the communities in which they operate, really and truly. And I love that. I love the idea of being hyperlocal. Taking a vested interest in […]
Why the right content makes you more valuable to your members
As a coworking space operator, the more value you can offer your members, the better. So, you should always be seeking new ways to do so. And, if you want my two cents for free, one incredible opportunity is to create great content for your members. How come? Because it affords you the luxury of […]
The importance of sharing your story and purpose [with real-life examples]
Earlier this week, I wrote a blog post about why sharing your existing members’ stories can help bring you new members. I’d said how every coworking space has walls, desks, and amenities, but what really makes yours stand out is your members and the community you build within those walls. This also got me thinking […]
Why your members are your best salespeople [and how to use their stories to bring you leads]
Before I say this next sentence, let me just preface by saying that I mean no disrespect to anyone. With that covered off, here’s what I was going to say: Beyond a certain extent, a corking space is a coworking space is a coworking space. Wondering what I mean? I mean that, while some flexible […]
Why Coworking Spaces NEED a Content Strategy During COVID-19 [Plus Tips on How to Do It]
If you’re a coworking space owner and you’re not executing at least some sort of content strategy, you should be. And worse yet, if you’re a coworking space owner who’s considering hitting the killswitch on your content initiatives – or already have – you’re making a huge mistake. Why? Consider for a moment why your […]